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Product Manager

Product India

About the role

About the role

Hike is building a portfolio of consumer apps for India, across messaging, travel, rewards, entertainment and more. This PM works across all of them, not on a single product.

You will work directly with the Head of Product & Strategy, who sets the direction. Your job is to turn that direction into shipped products and moved numbers. You own execution and a clear set of metrics end to end, and you are judged on outcomes, not output. It suits a builder who thrives in ambiguity and picks speed over process and loves building products that have scale and impact.

What you'll do

  • Own outcomes, not features. Take ownership of agreed metrics (activation, retention, engagement, monetisation) for the products you run, and be accountable for moving them.
  • Drive growth. Find and pull growth levers across the funnel: acquisition, onboarding, retention loops, referrals and re-engagement.
  • Experiment fast. Set clear hypotheses, ship A/B tests, read results honestly, and decide quickly what to scale and what to kill.
  • Ship end to end. Work with engineering, design, data and marketing to take ideas from problem to launch to iteration, in short cycles.
  • Work across products. Move between apps as priorities shift, and carry what works in one product into another.
  • Stay close to users. Talk to users every week, watch the data, and use both to make calls.
  • Use AI in how you work. Prototype, research, analyse and write faster with AI tools, and use AI to solve real user problems in our products.
  • High bar for quality. We are building global products and the bar for quality and user experience is very important.

What we're looking for

  • 5+ years of product management in consumer internet (B2C or high-scale B2B2C). Not SaaS, enterprise software or services.
  • Very high agency. You find and solve problems without being asked, pull in the people you need and get things shipped.
  • Breadth across consumer digital products such as gaming, social, messaging, OTT/Media, fintech or commerce. Having worked on more than one kind of product counts, as does taking a product from 0 to 1 or 1 to 10.
  • A track record of shipping consumer digital products with demonstrated impact, and numbers and product thinking you can walk us through.
  • Comfortable with data: you can read dashboards (we use Tableau), funnels, cohorts and experiment results, and make calls from them.
  • Comfortable working closely with engineers, designers and making tradeoffs.
  • First-principles thinking, a strong bias for action, clear writing, and low ego with high ownership.

Big plus

  • Growth PM experience, or direct ownership of a growth metric (installs, activation, retention, virality, monetisation).
  • Clear, demonstrable impact from using AI in your work, in how you build, analyse or ship. Show us examples.
  • Experience building for Indian users, including Bharat and low-bandwidth audiences.
  • Experience in microdrama, OTT or streaming apps.
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